Why Email Marketing?

There are literally thousands of email marketing systems available – you might be most familiar with MailChimp, Hubspot or Campaign Monitor, amongst others.

While many of these systems offer a free introductory subscription, the features you really need often sit behind an expensive, month-by-month subscription fee. And often, integration with your other systems – including donation campaign management and donor relationship management – is difficult, expensive, or impossible.

As part of the ADRA Marketing Hub, Mautic provides a feature rich and intuitive email marketing platform that not only integrates with the other solutions our Marketing Hub provides, but is low cost and fully supported by the ADRA Source team.

Plus, we’ve already built email templates you can use from day 1!

Like every ADRA Source solution, ADRA’s Mautic system has been customised for ADRA, by ADRA.

If you’re ready to start sending great emails with Mautic contact [email protected] to get your offices system up and running.

What Else do I need to Know?

• Each ADRA office will be set up with their own ‘instance’ of Mautic, which will be available through your own domain (ie. mautic-cambodia.adra.cloud)
• Syncing donor details between Mautic and ADRA’s Donor Relationship Manager is easy, meaning less time uploading spreadsheets or updating profiles one at a time.
• Using an email marketing system like Mautic makes it easier for you to remain compliant to regulations such as GDPR and CCPA.
• The ADRA Source support team can provide guidance as you set up your Mautic processes, design new emails and migrate any donor data you may have in other systems. Remember, we are here to help!

What’s Next?

1. In preparation for using Mautic, it’s a good time to clean your mailing lists of any duplicates, unsubscribes or email addresses that bounce.
2. Read the Checklist and Quick Setup guides.
3. Contact [email protected] to get started with Email Marketing.